Mar 19, 2013
We love speculating about next generation Apple products as much as the next person, which is why we’ve posted what we think is a killer concept for an Apple television set. We know how much glass and aluminum has meant to the product line but perhaps a statement could be made about the size and impact television sets have had on living room space everywhere. TVs are getting slimmer, but why not skip ahead to invisible?
An all-glass or acrylic frame would be super-minimal and give us all a little more of our living space back. Meanwhile, we can all continue to dream about what kind of incredible user interface such a futuristic piece of hardware could have.
Jan 15, 2013
Designers are subject to criticism daily, much unlike other professionals, and Michael Bierut at Pentagram has written a fantastic piece at the Design Observer blog addressing the new phenomenon of logo bashing. It’s slightly comical and mostly true.
Three points stand out from the article:
[ 1 ] “…in logo design, people prefer complicated things to simple things. Simple things look too easy to do, and it baffles people that professionals must be enlisted to design something like the USA Today logo, which is basically a blue circle. “How much did they pay for this?” and “My four year old could do this” are responses so predictable you wonder if they’re hardwired into people’s brains…”
[ 2 ] “…people prefer literal things to metaphoric things. People like actual splats on their Nickelodeon logos, not metaphoric splats, actual drawings of Saturn on their SciFi logos, not metaphoric alternate alien spellings. And they react with suspicion, if not outright contempt, when designers refer to the mystical characteristics of colors and shapes, to meanings that are open to interpretation or that will emerge only upon examination. (A rare and legendary exception to this is the hidden arrow in the FedEx logo. Everyone loves that arrow!)”
[ 3 ] “…most crucially, people prefer the thing they’re used to rather than whatever new thing you’re foisting on them…”
As designers, it’s our job to educate clients about “new” and “improved”, but it seems like patience should be added to the curriculum. It would be interesting to see what could have happened if Tropicana had left their re-designed O.J. cartons on the shelf or if the Gap logo was allowed to breathe a little.
Oct 2, 2012
Today, the shiny iPad app and sales tool designed and developed by FLUXCO has been updated to version 1.1 and is available as a free update. Download ›
Sep 20, 2012
NEW YORK, NY — ROUSH CleanTech, a leading manufacturer of liquid propane autogas fuel systems for public and private fleets, unveiled a new iPad app last week at BusCon in time for the Fall 2012 trade show season. The new app, developed by Fluxco Interactive, is a B2B application designed to display product details, demonstrate cost and emissions savings when converting to a propane autogas fuel system, and share these results via email — on the spot.
“This iPad app was tailored to the exact needs of our sales team, and the impact has been immediate,” said Brian Carney, Director of Marketing for ROUSH CleanTech. “Having a customizable cost/benefit analysis tool on the trade show floor has impressed our potential customers and gets us from brand awareness to purchase consideration much more quickly than ever before.”
Coupled with Fluxco’s creative and technical know-how, ROUSH CleanTech is also able to update product information and calculator values through a custom remote web interface, ensuring that every member of the sales team is equipped with up-to-date and consistent sales materials.
“Mobile devices have become an integral part of the way we do business,” says Erik Castro, Accounts Director at Fluxco Interactive.
With a background in mobile strategy consulting, Castro is intimately familiar with mobile trends and mobile use. “Mobile has changed the way consumers interact with retailers; we are now beginning to see this change carry over into B2B interactions.”
Castro also says, “A native app was chosen over a web app due to the nature of presenting at a trade show – internet connections can be, at best, spotty in these types of environments. Either the venue will charge the exhibitor $1000s for access, or the cellular networks will be overloaded with many 1000s of attendees/exhibitors in one place.”
“With a native app, the ROUSH CleanTech sales staff has full confidence knowing their go-to sales tool will work.”
Download the ROUSH CleanTech Savings Calculator App on iTunes.
Visit http://www.ROUSHcleantech.com/iPad for more details.
Operations Director, Fluxco Interactive, Inc
About Fluxco Interactive, Inc:
Established in 2011, Fluxco Interactive is a creative agency providing mobile strategy consulting and digital product development services. Digital solutions, for retina and non-retina displays, include B2B apps for iPad; visually stunning apps for iPhone and Android; and responsive websites optimized for desktop, tablet, and phone browsers. Fluxco is based in Brooklyn, NY.
For more information about Fluxco, please visit http://www.fluxco.us. To request more information regarding mobile strategy consulting and mobile development, please contact Brian Rhee at email@example.com.
About ROUSH CleanTech:
Based in Livonia, Mich., ROUSH CleanTech offers dedicated liquid propane autogas fuel systems for a variety of light- and medium-duty Ford vans and trucks, and for the Blue Bird Propane-Powered Vision and Micro Bird G5 school bus. Currently offered through authorized Ford dealerships around the country, the ROUSH CleanTech propane autogas fuel system delivers the same factory Ford performance characteristics and serviceability with a 5-year/60,000-mile limited warranty. Customers can lower operating costs significantly while reducing vehicle emissions. Complete details on ROUSH CleanTech propane autogas offerings can be found online at ROUSHcleantech.com or by calling 800.59.ROUSH.
Aug 24, 2012
We launched at the end of 2011 with a simple, solid site of our own that served us well, but now we’ve upgraded and are happy to show off our polished new look in high-definition on retina-enabled devices.